Email Automation Recovered ₹4.2 Lakh in 60 Days for a Jaipur D2C Brand

The Problem

A Jaipur ethnic wear brand was running a Shopify store with 2,000–3,000 monthly unique visitors and a healthy add-to-cart rate. The problem: their cart abandonment rate was 78%. Of every 100 shoppers who added something to their cart, 78 left without buying. Their email marketing was a monthly newsletter — no automation, no sequences, no abandoned cart flows.

Based on their average order value of ₹2,400 and monthly cart abandonment volume, the recoverable revenue sitting untouched was approximately ₹5.5–7L per month.

What We Built

AiGenTrax designed and deployed a four-email abandoned cart sequence using Klaviyo integrated with their Shopify store:

• → Email 1 (1 hour after abandonment): "You left something behind" — product image, direct cart link, no discount
• → Email 2 (24 hours): "Still thinking?" — social proof, size guide link, subtle urgency
• → Email 3 (48 hours): "Last chance + 8% off" — time-limited discount code
• → Email 4 (72 hours for non-openers): Subject line A/B test variant

Each email was written in the brand's voice using real product photography. The discount was deliberately withheld until email 3 to avoid training customers to always wait for an offer.

The Results (60 days)